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TO TOAST OR NOT TO TOAST? BIRDS EYE ENDS DEBATE ON WHETHER YOU CAN COOK POTATO WAFFLES IN THE TOASTER

For years Brits has been rife with debate on one very important question – can you cook Birds Eye
Potato Waffles in the toaster? It’s a question that has divided the nation, with 63% saying they didn’t
know you could toast the popular potato snack*.

The frozen food giant is ending speculation as it confirms that after rigorous testing, ‘toasting’ will be
added as a new cooking method to packs of its Original Potato Waffles – meaning busy Brits can
forget pre-heating the oven and enjoy the deliciously fluffy potato snack in just two pops of the toaster.
Food experts at Birds Eye tested over 3,000 of its waffles using different toasters and varying settings
to ensure the new cooking method is safe and delivers the same mouth-watering taste that fans
expect.

All waffle fans need to do is set their toaster to a medium/high setting and place the potato waffles
inside. After the initial pop-up, the waffles should be toasted for a second time until they are golden
yellow in colour – they should then be left to cool for one minute before tucking in.
The announcement comes after years of fans sharing the food hack on social media, with one Twitter
user saying: “Today I learned you can cook potato waffles from frozen in the toaster and I might never
cook anything else ever again” and another citing “How have I gone all these years not knowing you
can cook potato waffles in the toaster”:

However, others have expressed their concern over people using the household appliance in this way
saying “People who put their potato waffles in the toaster scare me”.

Steve Challouma, Marketing Director at Birds Eye, said: “We know there has been a lot of confusion
and debate on this way of cooking our Original Potato Waffles so we decided to put it to the test. After
days of rigorous ‘toasting’, we’re happy to confirm it is safe to cook our waffles this way and it doesn’t
compromise on taste either – you can still expect the same delicious taste that is crispy on the outside
and fluffy in the middle!”

The new cooking method will appear on packs of Birds Eye Original Potato Waffles from the end of
December 2019 and will be available to in all major supermarkets.

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